Your brand is based on a few specific branding strategy decisions: brand positioning, brand name selection, and brand development. These three factors are crucial to picking a color palette that will best represent your business.
Brand Positioning: your brand position should encapsulate the values of your business and the attributes of your product or service. Consider the colors that would best fit with your company’s mission, product benefits, and call to action.
Brand Name Selection: your company’s name should be something memorable, expandable, distinctive, and most importantly, closely correlated to your product or service. Don’t forget, your logo should embody all of this, so being selective with your colors is important.
Brand Development: the last aspect to consider is the type of business you’ll be branding. Large manufacturers will benefit from a simple color selection. On the other hand small businesses can get away with using a larger color palette that emphasize their personality more closely.
Lets put this to the test! Here is a quick quiz to see if you can connect the right brand identity to their defining color.
Chances are that you had no problem guessing what brands are represented by the colors above. The real challenge is to properly utilize colors that express your brand mission as well as connect with your target audience. Self perspective can differ from the perspective of others. You can test this theory out easily at home with your family. Start by asking them to pick a color that defines you. Take note of the similarities between answers but also check in with yourself to see if the color they select is a match to the color you would pick to define your relationship.